Could I Just Do This With ChatGPT?

Jay Topp, founder of Real Growth, answers on video. Transcript:

So could you just do this with ChatGPT? For sure. You can definitely get on your laptop today and get some s****y book written in an hour just by typing away the keys and have something very average, generic, and unengaging. The way that LLMs work is they revert to the mean, to the average, and the whole point of marketing is to escape mediocrity. So the very nature of the tool is designed for the exact opposite intention of what we're here to create.

And so functionally, you could write a book. Functionally, you could put together a funnel without our help for sure on the functional side, but the results would not be possible. We have an incredible team that has scaled a bunch of offers to six, seven, eight figures. We've worked on offers that have done nine figures a year. So the sort of discernment and understanding of what's required, not just to get something functionally live, but to get it to actually work and produce the results that we require, need a very particular set of discernment and experience in order to make the required changes.

Because most funnels, hey, they start all right, but it's going to be the way that we're able to interpret the data that we get to make the necessary changes to actually get the funnel to where it needs to be. So you can go out there and just get funnel live, but it's not going to work. It's our ability to take data, transform that into real actionable insights that will actually create the change and allow you to have the business that you want.