Does This Work For B2B?

Jay Topp, founder of Real Growth, answers on video. Transcript:

Does this work for B2B? Yes, definitely. Obviously, for us, we've scaled ours and we're business to business, so we sit on the boundary of business to business and a little bit of business to customer because we do work with people early on in their journey as well as those more established. But yeah, we've consistently been able to scale some amazing B2B offers. Business owners are some of the biggest book readers in the world, and typically, when a business owner has a problem that they're looking to solve, they will go straight for a book.

So I love the book funnel. We've used it in the creative industries a lot as well for helping creative businesses. For more old school sort of HVAC style small businesses, it can work really well as well in the finance spaces of those businesses. So yeah, definitely a big fan of using the book for B2B markets.