How Are You Different From Other Publishing Programs?

Jay Topp, founder of Real Growth, answers on video. Transcript:

So how are we different from different book publishing programs? So I've been a part of a bunch of different publishing groups over the years and had some great friends in the industry. And there's nobody like what we do because everyone is sort of focused on book publishing itself. It's in the industry of book writing, getting it out on Amazon, getting it in bookstores. We spent close to six figures a few years ago going through one of the biggest publishers in New York, six figures to get the book out there, and we got it in all the bookshops, in the airports around the world.

It's still out there to this day, and it was a great personal brand exercise, exciting to be on these lists and all of that. But at the end of the day, that book has driven close to zero revenue on the back end for that business. And so book publishing is essentially just a brand-building play. But if nobody ever sees that book, it is worthless or useless into actually growing and building a sustainable business.

What you don't need is a book. What you need is a consistent flow of clients and customers, and the book is a vehicle to do that. But if you don't have the back-end selling systems, the advertising systems attached, well, then your book is just, you're writing it for yourself. And hey, writing a book is an amazing journey to go on. But we're here to build businesses. We're here to actually serve people.

We're here for people to read those books so we can actually create the change that we're here to create. So 99.99% of book publishing is interested in books themselves, where we are primarily focused on using books as a vehicle in order to scale businesses. And there's nobody out there that has brought those two worlds together like us at this scale, at this quality, and the consistency in which we do that