Jay Topp, founder of Real Growth, answers on video. Transcript:
Hey, friends, how you doing? I wanted to give you a tour of our new system. And so to give you a little bit of context, just in why we've gone and created this. I got into book funnels in 2020, and back then it took a team of four of us about three months to launch one end to end. It was before AI, before a lot of the modern conveniences.
And it would take us about three months, and that's four of us, head down in the trenches building these systems. It was actually in COVID times. I had a warehouse at the back of this beautiful art studio, and we were just locked in, the team. It's a great adventure, but it was a lot of work. And where I got to anyway is we ended up used to charging 35,000 USD to go and build out this.
Just go on this massive task, massive feat of just getting one of these things live. And that was before we knew how well it was going to convert, how strong the desire of the market was for this sort of offer. And it was a huge risk in terms of time, energy, and of course, money. And we're lucky that we were able to make it work, and we made our own luck.
And we were able to scale a bunch of those funnels to incredible numbers, the best of which did just shy of a million dollars last month. Still running from what it was originally built. But the beautiful thing about this journey is we've just been able to get better and better. My commitment to one thing has really paid dividends in the compound interest of knowledge that we've been able to accumulate.
And now, thanks to the amazing technology available to embody this, not into information, but software itself. And it's fully revolutionized the way we're able to launch and run businesses, Apple fund businesses. And so I wanted to give you a bit of an exploration today in how we're doing it now. Because up until recently, if you wanted to, it's how most of the world is still running their businesses and building their funnels is in OnGo level, which I'm super grateful for Go level, use them for a long time, but they're just sort of a dinosaur in the industry.
So we've been able to completely rethink what's possible by building our own platform. Invested over 100,000 US dollars into the build over the last four or five months, maybe six months now, from dev costs to Claude credits. And so, yeah, keen to show you how we're able to completely change the way we go about building these funnels, completely collapse time. These are just some of the wins that we've had over the last little bit since going live with the new platform.
You can see it's getting smashed with wins every day. People getting live in as little as seven days. When I went through and did this, built the software, I launched about 20 books over the course of a couple of months. But of course, the writing of the book is a lifetime of wisdom put into the book. But the actual execution was able to be done in, the fastest one I think was an hour.
And that's not to say you should do it in an hour. I did put a great, obviously very minimal time to actual writing of the book, had a lot of content that I could use to feed it. But people are getting live in seven to 14 days without any tech set up, any tech know-how, and no need to build landing pages or learn software. So we're seeing some awesome results here.
Yeah, have a look through just the amount of books being sold so quickly and so easily. It's just incredible. We had some amazing wins with Nina and Sabrina a couple of days ago. Both launched over the last month or so. Here we go, Sabrina, two and a half months has been live and had a great week. I think Nina only launched super recently. So great to see her first backend sale come through.
And let's have a look at Lana's. Yeah, Lana's done incredible. She's been extremely profitable since launching. And like she said, it was a hard slog. Not necessarily the work, but the uncertainty of whether it would execute, which is a big thing that can be scary about much longer build processes because you don't know if it's going to work. But with the speed to execution, we're able to go with a sort of distribution first approach or validation first approach, and then be able to improve.
So I'm going to show you how we go about building these systems. Let's dive in here to Lana's account. And it's cool, I can show the actual backend here of how it all works. Sweet. So we're logged in as Lana. And okay, where are we? Beautiful. So we've got her book here. Let's open the dashboard. So awesome. So we've spent 1,000 Australian dollars so far, brought in 2,250, got 55 book buyers, and average ROAS of 2.36.
So it's pretty amazing. 16 sales calls booked as well. So a nice chunky sales call rate. But the results are amazing. You've probably already seen a bunch of our case studies. You know what we do works, but what I'm more than interested in showing is results, is the process of the ease in which we've been able to do the mechanics of this process. So if you have a look, I will dive in here to the process that Lana went through in order to get her book and everything live.
So this is our landing page builder. So Lana didn't build this landing page. It was developed completely by our system, automatically using the systems that we've put in place. She's able to select the template, the color, and then it's gone and built a full funnel, the same funnel that's doing 2.3 ROAS right now, which is incredible. So that's how the funnel works. Essentially, it builds on each step of the process.
So essentially, you go through a foundations questionnaire, you lock in your foundational marketing messaging, which is the core thesis, the unique mechanism, the problem, and the solution, the big promise of the book. The software then takes you through the writing process. So obviously, it's not shown here, but there's a great deal of questionnaires. You sync all of your existing content, whether that's the podcast you've been in, the courses that you have, your Substack, your Instagram, your Twitter, your LinkedIn, wherever all of your previous writing is, you sync it through, and then you go through about 150 questions.
And the AI interviews you. You can do it on voice mode. It's a lot of fun. And then it takes it into our proven book structure, and then into writing the first sort of draft, and do one chapter at a time like this. We use Claude. We've got Opus 5 here. We also have Fable 5 as well in the system, and then it just goes through, and you write the book.
What was I saying? Yeah, there's a lot of great things down the bottom here, like the repetition check. You can add your style guide. You can ask AI to revise the whole book. And then here we get feedback from the team. So every part of this journey is pretty cool. You just click this button here, and you get feedback from the team on the specific thing that you're working on.
And you also got Virgil here, which is our assistant, who's trained on the whole code base, so can help with most things. And then obviously, we've got the humans there to make sure it's all great. Inside the platform, we automatically generate the audiobook for you. You can upload your own voice or use some of the narrator voices that we've already got here, which is amazing because I've recorded a bunch of audiobooks myself, and it's probably the worst thing about this whole process.
It can take a lot of time. It's really a character test, the old audiobook recording. Beautiful. From here, it's going to go through and generate book covers trained on our winning covers of all time. And then it publishes the e-reader, which is the reading experience as well of how they actually experience this. We've got an amazing e-reader now, so instead of sending people PDFs, people actually get the book on their phone as an application, which has just increased our consumption rates greatly.
I can show you here on my phone. So this is, for an example, this is the home screen, and then I will click on one of the books, and then it exists as an application on the phone. It's got the audiobook right there, the CTA to book a call, and then straight into the book itself. So we're seeing much, much higher consumption rates, which is super exciting.
And then, from the book, people obviously move to the funnel phase here. So the funnel is automatically built from everything that's been previously created. It's an incremental sort of sequential process that builds on the content of each previous stage. You can publish it at your own custom domain, connect Stripe, all of that. And then what it does as well is it'll go and build all of the email automations, which is amazing.
Even just like, you think about how long it used to take to go and, for example, put in 60 emails into an email sequence and go, "It'll take you two days." So yeah. Let alone having to write them and all of that. Obviously, all easily editable. Beautiful. And then from here, we have the ad studio. So this is trained on our winning copy, our winning ad creatives of all time, and it goes and creates all the ads for you.
So, yeah, these look beautiful. Some great copy here as well. Typically, how we do ads is we go this very simple copy first with book cover approach. We find the winning angles, and then we move to video creatives after that. If we need to. Sometimes we don't. Sometimes statics just perform the best. And then beautiful, yeah, you have your dashboard. You've got your analytics here. You can run split tests, which is really cool.
You see the list of readers, people who have bought the book. You can add order bumps here, which is amazing. And then you can also add in upsells if you want. So you can either sell a one-click upsell of an AI app or a community, or a one-time digital product. And then everybody goes into the pipeline. So then you have your leads. So like a very nice, clean, simple CRM, which is super important.
All automatically sync. None of this requires tech setup. It's all done automatically, from book buyers to book calls, et cetera. You can also take all your payments inside of here, as well as building your own community on the platform. So yeah, it's essentially just taken out all of the difficulties of growing and scaling a business, from the writing of the book, to the building of the sales funnel, to the creation of the ads.
And then obviously we've got the community where we have amazing members. I think we've got 200 people in the community at the moment. We do four calls a week. So we go through it. It's all summarized, so if you don't want to get on live, you can obviously watch the replay, but it's all summarized in an amazing way as well. So it's super easy to action and get the information that you need.
There's all asynchronous support here as well, which is a lot of fun. And we've got an amazing team of some of the best marketers with the most amount of reps in the book funnel space ever. So yeah, that's a bit of a tour. Super excited to share, and yeah, I've never had so much fun building and just running the business. It's such an amazing time. There's so much leverage available, and it's going to be the most empowering time to be an entrepreneur, to be a coach, to be someone who's here to share your message because you get to really focus on that rather than for the best coaches or generally just marketers, where the whole point of this is to be able to flip that on its head. So yeah, amazing.
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