I Can't Afford This Right Now

Jay Topp, founder of Real Growth, answers on video. Transcript:

So you may be thinking, "Hey, this sounds great, Jay, but I just really can't afford this right now." And I really want to dive into this idea because it is specifically why you need to be here and why you're here in the first place. Because if we're honest, nobody comes into the position of wanting to attract more clients, typically out of a place of pure abundance and unlimited lead flow.

Generally, once that problem's solved, that attention will move to other problems. And so lack of resources and an inability to sort of move beyond that is the exact reason that people come into our space. It's quite a defining line in the sand moment of like, I'm no longer willing to accept this in my life. I am no longer willing to tolerate being paid less than I deserve.

I'm no longer willing to tolerate just making ends meet or just making things work. It's a big step forward into abundance itself, really. And so you can look at the cost of an investment and you can say that is outside of my reach or what is currently sort of available to me. But it's not really the right way to think about it because it's, and if you say, calculate the last 12 months of your business, of how much money could have been made with this system and how much every month of not having this system live is costing you, it is completely financially irresponsible to not invest into solving this problem with us.

It's a completely different frame. So for example, say you had a hole in your wallet and every month $30,000 was falling out of that wallet. It would be completely financially reckless to continue to use that wallet without fixing it. And it would be generally the definition of insanity would be to constantly lose this $30,000 at the bottom of this wallet every single month. And so that's how most businesses operate and then somebody comes to them and says, "Hey, for $10,000, for example, I'll fix that hole in the bottom of your wallet." And you say, "Ah, I can't afford it.

I'm bleeding all this money out of the wallet. I can't afford to fix it." It's crazy, but it does require a different paradigm in thinking. I kind of judge my investments on how much money it's going to cost me not to invest into something. So for example, I have a mentor that I pay 10,000 US dollars every single month, and we do two 30-minute calls a month.

And on paper, that maybe sounds crazy to some people, and at a point in time, it sounded crazy to me. But the cost of me not being held accountable and having those two great conversations every month, it literally would've cost me millions of dollars to not have that mentor and to make that investment. And so if you look at the cost of not solving this problem and getting this right, it is completely financially irresponsible and reckless to not do this.