I Will Start Doing This Once Things Calm Down

Jay Topp, founder of Real Growth, answers on video. Transcript:

"I will start doing this once things calm down," and I hear that a lot. People don't generally come into this space because they have all the free time in the world and infinite resources to be able to allocate. We come in here because of the symptoms of not having enough leads. And so if I look at busyness, for example, or too much going on in life in general, it's because you do not have a consistent flow of new customers, a refined offer, and a backend selling system that can work without requiring more of you.

And so to think about waiting for some future date when things calm down to allow you to do this is kind of delusional, because doing this is the very thing that's going to allow things to calm down, to have space, to have the time in order to create. And another thought that I sort of love around this idea is that if you can go through a process like this in the midst of a busy, engaging life where there is demands coming from all sorts of aspects, it's building quite a remarkable foundation for the business that you've created, versus somebody who may go create a business or create a system out of a place of perfect harmony, and as soon as something comes into their life that could sort of disrupt that harmony, everything falls apart.

And so the best businesses that I've built and been a part of building, they're birthed in a moment of chaos, and I think there's something beautiful about that, and it's through that chaos that we find and create that order that we're seeking. But it doesn't happen by waiting. It happens by action.