Should I Use An Agency?

Jay Topp, founder of Real Growth, answers on video. Transcript:

Should I use an agency or should I get somebody to do this for me? So, this is a great question. And what I would say is, at the beginning, no. And at the end, no as well. And here's why. If you think about an online digital business like this, the acquisition of new clients is essentially the heart of the business. And most coaches don't realize this, but when they get into the coaching game, they're really in the client acquisition game, because it's the number one determining factor of their success.

Especially at the start, before they have a big recurring client base, acquisition is everything. So to take the most important element of the growth of your business, and ultimately your destiny in this space, and put it into the hands of somebody else, is kind of crazy. And I used to have a marketing agency. I understand how the agency game works. And typically what happens is you get sold by the business owner, like me, and then you get put off into the hands of a junior marketer who's probably 19 and has run a handful of funnels before and doesn't have any real expertise.

And so you get deprioritized. You're just a little part of their business when what they're doing for you is the most important part of your business. So I don't recommend agencies at all because you're outsourcing the most valuable part of your business. And as you scale, for sure, you don't want to be running your ads forever. I don't run my own ads. I've got an amazing team that help me with that.

But they're in-house, and so they're a huge part of our business. They're dedicated to this business as a priority, and I'm still involved in the process and the big decisions that are being made in the ad account because they are so pivotal. So I don't recommend agencies. I don't think I've heard more horror stories about any other industry for coaches than agencies who promise things they just do not have the capacity to fulfill on.

And so I recommend empowering yourself as an individual at becoming great at marketing, at becoming great at sales in a leveraged way. It's what our system provides is, and so that you never have to worry about where clients are coming from again. Once you understand marketing and sales as two essential pillars of your coaching business, then you will be able to scale your education business to whatever level of ambition that you have, and you be in the driver's seat.

For you to be the author of your fate and not the victim of an agency when they have staffing changes or algorithm changes, or you just get deprioritized, or they get lazy, which happens eventually to every single client of an agency.