What Happens After Somebody Buys My Book?

Jay Topp, founder of Real Growth, answers on video. Transcript:

So what happens after somebody buys your book? What will happen is they'll land on the thank you page, where what we create is a book call type. So what we want to do is make the booking of a call the next obvious step, an essential part of them getting the value out of the book itself. And so we want to move the maximum amount of qualified people from book buyer into a booked call.

Typically, we want to get about 20%, depending on how the sales system operates. Sometimes we go as high as 50%, so we're going to be somewhere in that range. But essentially, they will land on the thank you page with a strong, clear, direct call action, and we want to book a lot of calls straight away on that thank you page. Then they will receive an email with the book access, a little app on their phone where they can read the book itself, and then they'll begin to hear from you daily with a mix of warming content and CTAs to book that call. And so on average, we're looking to get 20% of people onto a sales call.