What Should My Premium Offer Be Worth?

Jay Topp, founder of Real Growth, answers on video. Transcript:

So what should my premium offer be worth? And there's no right answer to this. It'll depend on market. Typically, B2C generally caps out at around $10,000 consistently. You don't want to take more money than that from somebody unless you've got a lot of trust because B2C markets can-- If you're charging beyond that, typically the expectations of what that money means to that person becomes too high and creates stress in the relationship.

So typically, we're looking sort of $5,000 to $10,000 for B2C. B2B, there's no limit. It just comes down to the value that you can provide. But if somebody's never sold a premium offer before, I typically get them to start at around 3K US and just get some reps under their belt, and then typically we'll just increase price by $500 every couple of sales until we sort of reach the sweet spot of pricing in their market of where we get the maximum value for the leads that we're getting.

So it's typically just a maths question based on the leads and your offer. But I like to sell around, I think that five to eight, five to nine spot is generally perfect where we want to end up. For some people, they'll go straight there. Some people it'll be a bit of a journey. That's what I love about premium offers in general is it's a real opportunity to challenge a lot of beliefs around money, around value creation, and a lot of the self-imposed limitations really get an opportunity to be liberated throughout that process.