What Sort Of Book Do You Write?

Jay Topp, founder of Real Growth, answers on video. Transcript:

So what sort of book do you want to write? The books that we write are a particular type of book. They're not your common personal development book. They have a mix of a couple of different genres, but the way that I like to think about a book is essentially a long-form sales letter. We're trying to take somebody from a position of not knowing you, not liking you, not trusting you, to a point where they are ready to spend a high-ticket amount of money with you.

And so we're not there to write a memoir that's all about you. We're not there to build some sort of philosophical argument that's kind of dry and inhumane. What we're trying to do is build a relationship, try and build intimacy, and we want to lead them through a logical step of conclusions to working with you. So we want to reveal their limitations. We want to justify and explain all of their past failure, and at the end, sell them on the booked call.

And so it's a particular type of book that we help people write. It's quite different to what most people write in their books. It's focused on conversion and really building intimacy, trust, and revealing limitations.