Why Is The Book Only $5?

Jay Topp, founder of Real Growth, answers on video. Transcript:

So why is the book only $5 or $10 or wherever you price your book? Sometimes we even sell them at around $20 at the moment as well. And it's not about the price of the book. We're not here to make money on book sales. We're here to cover ad spend. But what that transaction does is somebody who spends just $1 with you becomes eight times more likely to buy from you again than somebody who just comes in on a free lead magnet.

So the money is the filter. It's how the relationship starts. And a lot of the time, our relationship with anybody in our life is determined by how they first saw us or how that relationship started. If a relationship starts from a place of authority, it's how somebody sees you for the rest of your time with them. And so same with the book. If your relationship starts with a financial transaction where they're investing money into you, it sets up the relationship exactly the same, and those people ascend eight times more often. So one book buyer is worth at least eight typical leads.