Why Not Just Sell My Book On Amazon?

Jay Topp, founder of Real Growth, answers on video. Transcript:

So why not just sell your book on Amazon? And we warn people and really discourage Amazon for the selling of books. It is a system that is not set up with you in mind. So when you sell a book, the most important part of the transaction is the details that you receive. So the phone number, their email address, because what that does is it allows you to continue to communicate with this person.

And so if you sell it on Amazon, you don't get that information, you never hear from them again, you don't know who those buyers are, and if you're relying on them just to find you and the scent, it's going to be an extremely low percentage of people who do that, and you can't build a business off the predictability of that. Another thing is you cannot add order bumps and upsells to the funnel, so you can't customize the buyer checkout experience, and so you will not be able to be profitable on ads because you won't be able to capture the value.

There's so many different reasons why, but I just do not sell on Amazon because you don't turn Amazon buyers into premium offer buyers anywhere near the rate. With our books, we aim for 3% to 6% from book buyer to $10,000 offer buyer. And on Amazon, we'd probably be lucky to see half a percent. So it completely changes the economics of what's possible with the business.