Will The Book Still Sound Like Me?

Jay Topp, founder of Real Growth, answers on video. Transcript:

Will the book still sound like me? And this is one of my favorite questions because I really love the intersection of business and art. There's a great quote that, "Business without art is dead, but art without business is victimization." And so I'm constantly in this beautiful wrestle, this tension between creative expression and profit. And I think that they're not opposing, but when they're synthesized, that's when you really create something remarkable that serves the world and serves yourself, and it's a really fulfilling experience.

And when we look at our book writing journey, we're really looking to blend those two things, and we want to create something that is an authentic expression of your essence and creativity and what you want to give to the world. But we also need to care enough about the people that we're here to serve, that we make it digestible and palatable for them. And so when we look at the book writing process, yes, we want it to be real, but we also want to care enough about our customer to communicate in a way that they can receive, understand, and actually get benefit from.

What good is the greatest wisdom in the world if it is inaccessible or presented in such a way that is unattractive or doesn't garner attention? That would be a real shame. And so our book writing process is all about combining these two worlds. We use pieces of AI throughout our system in order to be able to get out higher quality books faster, not in absence of the individual's expression, but as an amplifier of it.

And we've got some incredible systems on the back end that are able to really bring out the voice of an individual in quite a remarkable way, not pushing it to the side into some generic sort of slot. We definitely want to avoid that.