Most people who book a call with us have been burned by a program before, so they check. These are the answers Jay gives when they ask, on video, with transcripts. The member results are on the reviews page.
Why some people don't make it. We do not have a 100% success rate in our program. I'm going to explain why, because there's generally not a lot of transparency in this space about why we see the best testimonials, all these people doing amazing, and people who are not. And I've grappled with it for a long time, and we have invested hundreds of thousands of dollars into building our product into something that's truly remarkable, that works.
An incredible amount of time. The average ROAS right now on our platform is 0.94, which is incredible for the front end. That's including all the new offers going out. So our success rate is super high, but the people who have long-term sustainable success is not 100%. And so this is part of human nature. This is starting a business. We look at the odds of what's out there in the marketplace. 90% of businesses fail in the first few years, so we're really fighting against the tide, and our numbers really defy that.
But what I would say is the only reason that anybody ever fails through the entrepreneurial journey is because they stop. Because this is not a sprint, it's a marathon, and there is no finish line. And so you either quit or you continue. And I got a great story comes to mind is this, Brandon. He has the record in our group of the worst funnel launch ever in the history.
He was ridiculously unprofitable in the first couple of weeks, almost comically. I said, "Man, you got to turn these ads off. Why don't you turn them off already?" And we had a good chat, reworked his offer, and within two weeks, he had another version live and made it back in sale. Within a week of that going live and now he's killing it. You'll see him on the calls.
He's happy and smiling and building an amazing business. And I love that story because of Brandon's heart, because it was definitely super discouraging for him and for him to come around, bounce back so quickly and make the changes that we needed and come back and do it again and now win. It's just like a testament to that core concept of there is no failure. There's only giving up.
And so we've been able to build our system in such a way that the iterations are so much quicker and so much easier. Before, if you wrote a book or launched a funnel, invested 18 months of your time into doing that, you would not be ready just to do that again straight away. It'd be impossible. But now, with the amount of leverage that we have with our software and our system, we're able to iterate in a matter of days instead of months.
And so it means that we get more shots on goal if we need. Most people nail it first time, but every now and again, we go two or three goes and eventually, okay, awesome, we're on. But for sure, people give up, people get discouraged. More than anything, people get distracted by all the other things in their life. When you set about wanting to create something great, what becomes apparent is all the distractions and all the things that stand in the way of you doing something great, and it's easy to fall into excuses and distraction more than anything.
So we're greatly investing in the continual development of our product. But I'd say the biggest reason that people don't succeed is distraction, and we have now got a tremendous amount of systems in place to keep you focused.
So a lot of the coaches that we work with have had bad experiences in the marketing space, in the sales space, in the online coaching space. As I say, join the club. We've all been there. We've all been maybe let down or disappointed or maybe invested into things that we didn't show up in the way that we originally would have liked to, or we had great dreams and ambitions, and for whatever reason, I always have to take full responsibility for my own actions in whatever I invest in.
But there's people out there who genuinely have bad products, and so we speak to a lot of people. I would say every single person in our community, once they arrive, are just like, there's a huge sigh of relief because they know they've finally found the space that they can thrive in, that they can build an incredible business in, where they're surrounded by not just great team of mine, but also amazing other people.
A great frame that was given to me by a coach previously was in dating and in the pursuit of love and romance and intimacy, the tragedy that we all endure on that road, how many times we are heartbroken, how many times we're let down or disappointed by what we find in that beautiful pursuit of love. And for me, business is really the same. I have a message, I have a mission, I have something with absolute clarity that I know I have a gift I'm here to give to the world, and I'm more than willing to take it on the chin when I know that I'm going to get equal challenge and support.
When I speak to coaches who've had those experiences, which is, for the better part, everybody, I think the most useful things first is taking responsibility, because anything we don't accept and take responsibility for, we can't change. And I'm always looking to take the maximum amount of responsibility in my life because it's the only way I can stay sane. It's the only way I keep my independence by being responsible for my own life.
The second one is kind of breaking the illusion of loss. So a lot of people feel, and it's a common thing, that they lost something in one of those processes. In my experience, loss is an illusion. That there is no loss. There's only transformation. And if I look at those moments in my life and help other people look into those, and if you look deeply enough and ask the questions, there was no loss in those moments, but there was great transformation.
Maybe just not the one that we expected. It saved us from going down an unfortunate route, or it taught us really important lessons about ourselves, and it's a feather in the cap of us as coaches, how we're going to show up, how we're going to deliver quality products for the people that we serve. Generally, those forging moments create a lot of asymmetrical value for the coach that goes unrecognized and becomes a really important part of their journey going forward.
And so if you have been burned, I'd say, join the club. It's great to have you here with us. And what I would say is take heart, be courageous, because the greats of any space, you look at the great artists, the great musicians, the amount of disappointment that they endured, the amount of hardship that they endured, it's a part of the price of entry. If we look at the cost of greatness and whatever greatness means to you, but to do something worthy, it's an unavoidable part of that process.
So it means that you're on the right path. I've never seen anybody have sustainable long-term success without enduring many disappointments, many heartaches. And that is why the entrepreneurial journey, especially the one of a coach's, is such a beautiful, beautiful thing.
So you may think that I just sort of sound like another guru, and that's a fair point. There's a world of gurus and everyone's selling, and I guess I've got a love of gurus because they've had just the biggest impact on my life of all the great change that I've had in my life come from great investments in outstanding individuals. But I've also invested money in people that I wouldn't put money into again.
And so the way that I sort of, as a leader and as somebody who's creating a product that we're selling at scale, is the most important part of authenticity for me is to do the thing that I'm teaching. And that's how I've always picked mentors and been able to pick the great mentors. And when I've picked bad mentors, that was the reason, because they weren't living what they were teaching.
And so for me, we're selling a book selling system. I do not have social media. All of my clients only come through this one book into this one offer. Where most gurus are wrong is they'll be living something and teaching something completely different. They'll be teaching webinars, but they're putting out 10 Instagram reels a day, or they're teaching DM setting, but they've got a funnel with paid ads running.
And so it's like, why are you teaching this if you're living like this way? So the way I judge a guru is by congruency between what they teach and how they live. And for me, that's the most important part of what it means to be authentic in this space. And it's exactly what I'm living.
Is the sales call going to be a pressure call? No. But I want to dive into that a little bit deeper, because the way that I think about selling is selling is service. It's an opportunity to serve somebody. And so the way that we run and teach as well our sales sort of process is based on sort of an understanding of where somebody is, because you can't help them unless you understand where they are.
And we'll have a conversation and see if it's something that we can sort of serve someone with. And if we can, we would love to offer our service and ability to help somebody create the change that they want in their life. A big part of sales is living what you sell. So the standard at which we live is reflected in the way that we sell. In regards to holding people accountable to what they say that they want.
And so if somebody comes into our space and tells us the dreams that they have in their heart, the vision they have for their future, of what they want to create for their life, I have a responsibility to hold them accountable to what they say that they want, to not accept mediocrity, to not accept low standards, because there is nothing more humiliating than being in an environment of low standards.
I went to a few different high schools, I kept getting kicked out of them, and the most depressing room that I've ever sat in in my entire life was when I dropped in my last high school into the lowest sort of rung of not for any sort of credits, just the very basic of what you had to do to be allowed to attend the school. And we sat in this classroom, a bunch of delinquents and a teacher who was just sitting there on their phone, and I never felt more humiliated in my life to be in this classroom.
Not because I didn't like some of the people in there or because there's anything wrong with the room, but because there was absolutely zero expectation of me to be or do anything. There was zero standards. And so when we think about the environment that I want to be shaped by and that I want to shape, and if I think about our sales calls and our space in general, there's an element of high standards because it's out of respect for ourselves and out of respect for our clients that it is a privilege to be held to a highest standard.
So that's not meaning intense pressure-based sales, but it means a congruency between the way that we live and the way that we sell, which means there's a degree of accountability and an expectation that you would step into greatness if that's what you tell us you want. So, yeah.
So who is Real Growth not for? If it wasn't clear already, we don't work with the internet money bro type people who are just trying to go out there and flog something online to quickly make quick cash. In my opinion, that is the worst way to go about the journey of world creation and business building. For us, sales is all about service and operating in a paradigm of fair exchange.
And the only way to have long-term sustainable success is when you're driven by a mission, when you're driven by service, and the more that you cannot wait to get up every day and serve your clients, the more they cannot wait to be served. And so who this is not for is people who just want to make a quick buck, people who don't have something genuine burning inside of them that they must give to the world, and people who aren't really ready to go on that journey of mastery and becoming, because that is ultimately what the entrepreneurial journey, and especially in expert businesses, is all about this journey of becoming and mastery, and the business is just another vehicle for that.
And so if you just want to make a quick buck, if you just want to put out low-quality products, and if you are not here to show up and serve and be held accountable to a high standard of service, please, this is not for you.
The realistic revenue ramp. So what does it realistically look like, the numbers that you'll be doing from launching? And obviously, there's a great amount of variables depending on the level of skills that you currently have, the market that you served, the purchasing power of your market, and just your general confidence and ability. Those things vary across the board. You have people who are less experienced that just come in with full confidence because they don't know anything else, and they just kill it straight away.
Get some people a little bit gun-shy, and it takes them a bit to get off the line. But generally, what we look at for the first month of getting ads live is just focus on getting ad spend, getting profitable, and booking your first five sales calls sort of in that first month. And so we actually have a little subgroup inside of our community for the first call closers, which is a group of people that close their first call.
And it happens quite often that somebody will take their first sales call in their first week of their book funnel going live and make their first backend sale. But it's not what we promise. We can't promise things like that. But what we tend to look at is like that first 30 days, we want to make our first backend sale or two. We want to get our first calls under our belt.
We want to make that first backend sale. And then each month, we're just looking to sort of double for those first three to five months of like, "Okay, let's make two sales the first month. Let's go four on the backend the next month." And then generally, at around 10 to 15 backend sales a month, then we have a new set of challenges, which is then going to be getting the founder out of sales, building some better operational systems, and looking at just essentially expanding their capacity, which becomes the next bottleneck.
The first bottleneck is all about capability. Some people move through that faster than others. Depends on a lot of factors. And then the next bottleneck becomes capacity, which is generally around that 50 to 60 grand a month where they need to look at, "Okay, I need to bring in a sales rep here," which we'll help with all those parts of the journey as well. So it's hard to give particulars because every human being is a unique character and individual, but that's sort of the timeline that we look at working with.
First sale in the first 30 days and sort of trying to double that each month over the first sort of four to six months.
So do you own your book and funnel? This is a great question because the traditional publishing space, you sacrifice ownership, you sacrifice creative control, and essentially you become a worker for these big publishing houses. So when we went about building Real Growth and realbook.art, which is our platform where you own all of the assets. So you own 100% of the book, you own your funnel, all of it is 100% owned by you, the IP and everything attached.
That has nothing to do with us. That is 100% yours, owned by you to do whatever you see fit, and whether that ends up being turned into a movie or wherever that book leads, that is 100% yours and not ours.
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